The division promotes Florida products and facilitates agricultural commerce through a variety of programs and initiatives.
The Division of Marketing and Development administers the "Fresh From Florida" program to promote Florida agriculture and to help Florida farmers, ranchers and fishers market their products. The program partners with retail grocery stores with product promotions and encourages the use of the "Fresh From Florida" logo for advertising to increase the purchase of Florida-grown commodities.
Our culinary team develops recipes using Florida products and educates consumers about the importance of commodity seasonality, food tastes better when grown closer to home, and the importance of supporting local farmers.
The division also operates 12 commercial state farmers markets, promotes and issues permits for county fairs and livestock shows, and gathers agricultural data to assist producers in making production and marketing decisions.