The “Fresh From Florida” logo is eligible for use on unprocessed Florida agricultural products.
The “Made With Fresh From Florida” logo is eligible for use on items that contain Florida agricultural products that have been processed or combined with other products resulting in the creation of a new product.
In addition to full color, logos can be requested in black and white, alternate file types (jpg, png, eps), or vertical orientation by emailing IndustryMKT@FDACS.gov.
Pre-Approval Required for Use on Packaging
As of April 13, 2026, the use of any “Fresh From Florida” logo on product packaging must be approved by the Florida Department of Agriculture and Consumer Services (FDACS) prior to use and be prominently displayed.
FDACS will consider the following criteria to determine if the “Fresh From Florida” logo is sufficiently prominent: the size of the logo compared to the rest of the package, the use of color printing and surrounding colors, the extent to which the logo stands out from other images and information on the package, the location and visibility of the logo, and the extent to which other images and information may affect how consumers perceive the logo.
Email product packaging label designs for approval to IndustryMKT@FDACS.gov.
Please note: Registrants who are lawfully using the logo on their product packaging as of April 13, 2026, may continue to use the existing product packaging until they change their packaging or until December 31, 2027, whichever comes first.
Additional Guidelines
Products in the categories of meats/proteins, milk, seafood and agritourism must meet the following specified criteria in order to use the "Fresh From Florida" logo:
- Meats/Proteins: The product must be derived from animals born, raised and finished in Florida. Slaughter and processing must take place in a U.S. Department of Agriculture (USDA)-inspected facility in Florida or within 21 days of exiting the state of Florida en route directly to a USDA-inspected facility and must comply with USDA labeling guidelines.
- Milk: The product must be pasteurized in Florida in accordance with Chapter 5K-10, Florida Administrative Code, and Chapter 502, Florida Statutes (F.S.). The raw milk used to make the pasteurized milk governed by this rule must originate from the animals of a dairy farm located and permitted in Florida.
- Seafood: The product must be landed, grown or harvested in Florida and shall not have been combined with a non-Florida agricultural product.
- Agritourism: Activities must occur within the state of Florida.
Allied Organization members are eligible to use the “Fresh From Florida Proud Supporter” logo.
Logos shall not be used on product packaging, promotional advertisements, websites, business signage, or banners that offer for sale or otherwise promote the following products:
- Products made from or containing as an ingredient any part of any plant of the genus Cannabis
- Products made from or containing as an ingredient any part of the plant Mitragyna speciosa (a.k.a. kratom)
- Dietary supplements
- Products that do not comply with Chapter 500, F.S., or rules adopted pursuant thereto
- Products without a lawful use in commerce
Logos shall not be used on product packaging, promotional advertisements, websites, business signage or banners that are profane, vulgar, racist, hateful or that meet the definition of obscene as set forth in Section 847.001(12), F.S.
Terminology that suggests endorsement by FDACS, such as “endorsed,” “exclusive,” “certified” and “preferred,” may not be used while promoting affiliation with the “Fresh From Florida” brand.
Reproduction of the identifiers shall be made only from the artwork supplied by FDACS.
Penalties for violating logo guidelines can be found in Rule 5H-17.006.